Burrell Communications Talks McD's CSR Campaign
Work ran during this week's BET Honors.
In case you missed it, McDonald’s ran a combination TV ad/CSR campaign called “Lovin’ Where You Live” during Monday’s BET Honors program.
Burrell Communications Group, which launched the “Black Is Human” campaign earlier this month, tells us that it recognized a potential partnership between client McDonald’s and AeroSoul, a Bay Area non-profit dedicated to funding public art projects in Latin and African-American neighborhoods.
Here’s the :60 ad “Good Things” with the longer online “behind the scenes” video below.
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