Burger King’s Turkey Sandwich Plays Chicken with Brand Identity
PR professionals are inherently interested in fast food brands because the trajectory of public sentiment has trended toward healthier eating habits. This puts fast food brands in an obvious pickle. As we all know, fast food chains are perceived as being anything but healthy.
So what are companies like McDonald’s, Taco Bell and Burger King to do as the human species shifts away from greasy burgers and buckets of soda? Well, offering healthier choices is the logical place to start.
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