Burger King Rebranding Stunt Succeeds Without Fooling Anyone
It’s only Wednesday and Burger King already won the prize for “most obvious marketing stunt of the week” with its supposed transformation into “Fries King.”
Fries so good, they’ve inspired a new era. BURGER KING® is now #FRIESKING! pic.twitter.com/RRsoHyojMe
— BurgerKing (@BurgerKing) October 1, 2013
And you thought we were bluffing. Long live the #FriesKing! http://t.co/NpzauWThzB pic.twitter.com/WJJgB0IL3X
— BurgerKing (@BurgerKing) October 2, 2013
Twitter’s response can be summed up in a single word: TROLL! Hold on though, because it’s a little more complicated than that.
We’ve discussed the crowdsourced brilliance of the “fry burger” and the less obvious choice to spin healthy with the turkey variety.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in