Bud Light Jumps on the Gay Marriage Avatar Bandwagon

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By Patrick Coffee Comment

Yeah, so yesterday Bud Light made an earnest attempt to ride the “marriage equality viral avatar” train by posting this image for its 5,600,000 Facebook fans:

This infographic proves that yuppies and hipsters like the cheap stuff just as much as stereotypical rednecks (and as real-life rednecks we resent the implication that Bud Light drinkers are anti-gay). So while we have little doubt that this image inspired many Bud lovers to do a double take, we can’t imagine it led too many people to “unlike” the page.

What do we think of it from a brand perspective? Quick, clever stunt or shameless meme-jacking? Is there a difference?