BtoB: Social Networking Growing in BtoB Space, But Still Behind BtoC

Social media isn’t just for BtoC businesses anymore. At least according to a <a href="came with a stack of profile pictures she had printed of all the people she planned to meet.

“>new article from BtoB magazine, which notes several case studies showing the spread of social media into their space.

One example mentioned was a HR conference, where:

About 70% of the 2,040 attendees created profiles, adding video and stories about themselves and their companies. One attendee came with a stack of profile pictures she had printed of all the people she planned to meet.

For

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in