British Optical Shop Turns Olympics Gaffe into Ad Campaign

It certainly didn’t seem that there would be any positive reactions to last week’s Olympics blunder that caused the image of a South Korean flag to be displayed on the big screen in Scotland’s Hampden Park as the North Korean women’s soccer team took the field. To say that the two countries are bitter rivals is putting it mildly — we’re not talking Red Sox/Yankees here, we’re talking major and long-standing diplomatic and political conflict.

Reactions were, therefore, what one might expect.

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