Brian Solis Heads to Altimeter Group

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By Tonya Garcia

Brian Solis announced today on his website that he will be joining Altimeter Group as a principal.

“My initial focus at Altimeter is on new media strategies and models to design frameworks, creating bridges between companies and customers, employees, and other important stakeholders. This work will also expand into areas of change management,” Solis wrote on his site. He also said he’ll be consultant in a number of areas including metrics and strategy review.

Solis will continue as an advisor at FutureWorks, the firm he founded in 1999. Jeremiah Owyang, writing on the Altimeter site, said Solis will join the San Mateo office.

(Solis will also be participating in Mediabistro’s upcoming Social Media Marketing Boot Camp. More info here.)