BREAKING: 'Sharing' Content Does Not Equal 'Reading' Content

shutterstock_150482252

We all know that “RTs do not equal endorsements”, but many of us still assume that most people actually read the content they share. For better or worse, that’s just not true.

You may have seen The Verge’s You’re not going to read this” piece floating around over the Interwebz this weekend, because it rightfully got a lot of attention by playing off a basic “viral” truth: people share things they haven’t read all the time. In fact, the more often people share content, the less likely they are to have actually read it.

Tony Haile, CEO of real-time traffic tracking company Chartbeat, started this little debate by stating that his company found “effectively no correlation” between the number of people who share a given piece and the number of people who read it.

Of

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in