BREAKING: Rapper/Sneaker Partnerships Are Just 'Publicity Stunts'
Don’t tell Kanye or his circa-2005 shirt/coat/glasses combo, but TIME is onto his little sneaker game. In a post yesterday, the magazine recognized that the longstanding trend of rappers partnering with shoe brands is nothing but an old-school publicity stunt.
Once you recover from your shock, consider that:
“…celebrity sneakers are almost always created in limited runs…”
Which, in turn:
“…makes these shoes seem desperately sought after and generates free press…”
This despite the fact that the brands don’t actually make any real money on them.
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