Bravo’s March 30th upfront will be an event not just for advertisers, but for audience members as well.
The network is hosting simultaneous presentations in New York, Los Angeles, and Chicago, where members of Bravo’s roster of “celebrity talent” will be making live television appearances from nationwide viewing parties as the finale of Top Chef All-Stars airs. Watch What Happens Live‘s Andy Cohen will host from New York; Top Chef ‘s Padma Lakshmi will take Los Angeles; and Top Chef judge Gail Simmons will be on-hand in Chicago.
Fans can also go to their Bravo Now apps to live vicariously as guests dine on the dishes served on the Top Chef All-Stars finale. (The chefs will be preparing the dishes for the New York dinner party.)
BravoTV.com and @Bravotv will have added content for viewers, including video and photos from all the goings-on and activities to crown a “Virtual Top Chef.” And Andy Cohen will host a special WWHL with the Top Chef winner.
Integrating the audience into the upfront process with advertisers present is a savvy way to showcase the connection the network has with its audience and how those advertisers might benefit.
“When advertising partners come to us, they expect a distinct brand experience for their clients,” Susan Malfa, SVP of ad sales at Bravo Media and Oxygen Media, said in a statement. “This watercooler event underscores how we deliver on that promise and will give attendees real insight into how the Emmy Award winning Top Chef franchise and all our network content, can be uniquely designed for customers needs.”