Brands Turn Apple's iPhone Release Into Promo Opp
Yesterday was prime time for pseudo-“brandjacking” exercises as the marketing/social media teams for multiple brands used Apple’s product launch as an excuse to push their own products…even if they have nothing to do with smartphones. Denny’s easily wins for best out-of-nowhere tweet:
— Denny’s (@DennysDiner) September 10, 2013
Windows went predictably snarky on its rival, trying to turn its #TimetoSwitch tag into a trend:
We’re feeling rather flattered today #Windowsphone #timetoswitch pic.twitter.com/Hs6lcB1Qkf
— Microsoft Asia (@MicrosoftASIA) September
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in