Brands Still Not Quite Sure How Americans Feel About LGBT

Yes, this is still an issue.

Say you’re trying to promote a new campaign for a huge client, but that client just can’t quite get over its fear of negative reactions because the campaign focuses on an LGBT relationship.

Sounds like 2005–but according to our parent outlet Adweek, it’s still very much happening today.

Ad agency Saatchi & Saatchi New York recently created this campaign for Procter & Gamble’s Tide:

Standard, completely inoffensive ad for 2015, right?

One might think so. But it’s only run in Canada–not the U.S.

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