Brands Benefit When The Obamas Travel Abroad

The Obamas’ trip to the U.K. has been one great photo op after another. First, there were pints of Guinness in Ireland, which the Irish Independent says could generate millions for the company. Then there’s this meeting happening at left at Buckingham Palace between the Obamas and the recently wed Duke and Duchess of Cambridge. Needless to say, there were fashion fireworks.

Kate Middleton’s dress cost a mere $340 at the retailer Reiss. Requests for the dress jumped 300 percent after the photo was taken, reports say.