Branding Fail: FTC Unimpressed by POM's 'Wonderful' Health Claims
If you, like us, liked the thought of making your body a veritable antioxidant-fueled, superhuman powerhouse simply by drinking delicious POM juice out of a neat-looking bottle, we’re sorry to burst your bubble.
POM Wonderful, which came under fire in May for using “false or misleading” claims about the health effects of its pomegranate juice drink, has lost its battle with the Federal Trade Commission.
The FTC found that Pom made deceptive claims in 34 ads and promotional materials — several more than in the original May ruling, which cited 19 offending spots.
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