Branded Content in Action: Luna Bar's 'Debunking the Diet' Series

Two very interesting food biz facts:

  1. Nutrition bars are one of the “three fastest growing foods in the country” along with yogurt and–in case you thought we’d all gone healthy–potato chips. 
  2. Luna Bar now dominates the “nutrition bars for women” market despite the fact that company spent a paltry $122,000 on advertising in 2011.

How do they do it? Great PR and branding. Luna’s latest venture into the world of branded content may be its most effective: In a web short series titled “Debunking the Diet,” Luna brings its new “Feed Your Strength” tagline to life, asking women on the street for their thoughts on common dietary myths before bringing in nutritional experts to sort the facts from the fictions.

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