Brand Moves: Audi Snaps Into Action and E*TRADE Scraps the Cheeky Baby

Audi Snapchat Dog Courtesy of HUGEBeing a brand that’s witty, irreverent or challenges convention isn’t so easy, especially since those companies set the bar high and their customers come to expect unique, creative ads and social communications. Two such brands, Audi and E*TRADE, shared their stories at Ad Age’s Digital Conference this week in New York. Audi detailed their use of Snapchat during the Super Bowl game, and E*TRADE discussed their decision to end their popular baby ad campaign.

Audi picks up the pace: “Being a challenger brand gives us an edge”, said Anna Russell, Audi’s general manager of brand marketing.

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