Brand Marketing Increasingly Includes LGBT Families & Couples, And Consumers Approve
BuzzFeed commissioned JWT to conduct an analysis of how Americans feel about ads that are “LGBT-inclusive.” Although they’re talking about advertising, there’s a lot that PRs can also learn from the study, which reveals some very positive attitudes about the increased diversity we’re seeing. That is awesome, BTW.
Lately, we’ve seen a number of ads that feature LGBT families and couples; from Banana Republic to Honey Maid and Coca-Cola, there’s been a significant increase in LGBT presence in marketing of late.
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