Brand Crises and How to Respond
“Brand crises can now happen in unexpected places,” observed Randall Ringer, managing partner and co-founder of Verse Group. He moderated an AMA/American Marketing Association panel about preventing and reversing brand crises on Thursday in New York.
Panelists included Kirk Stewart, executive vice president at APCO Worldwide; Jenny Dervin, director of corporate communications at JetBlue Airways; and Erich Joachimsthaler, founder and managing partner at Vivaldi Partners.
They all agreed that these days it is not a matter of whether a brand crisis may happen, but when.
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