'Brand Advocates' at Work: Columbia Students Are Stealing Nutella

Hazelnut…chocolate…spread…mmm. Did three words ever go so well together? Who cares that it’s “not a real breakfast” or that it’s not healthy at all–it’s delicious! In fact, Nutella–the famous Italian stuff that takes any bread product from dry to amazing with a couple of well-placed smears–may be a little too delicious for Columbia University students.

Ever since New York’s Ivy League institution began serving Nutella in its cafeteria, these hungry scholars have been eating as much as 100 pounds of it every day–according to the Columbia Spectator, their hazelnut addiction costs the school an estimated $5000 per week!

But that’s not all.

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