David Bradfield has joined SapientNitro as director of marketing strategy and analysis. Previously, he was SVP, senior partner, and global chair of Fleishman-Hillard’s digital practice. He last worked in the Toronto office, which is where he’s based for SapientNitro.
According to a spokesperson at FH, Bradfield’s responsibilities “will be assumed by the other digital practice co-chairs at Fleishman-Hillard.”
Bradfield told us via email that his responsibilities in his new role include comms planning and developing digital strategies, messaging strategy, and creating content that can be easily pushed out across social media.
“We were doing amazing work at Fleishman-Hillard, but SapientNitro represented an opportunity for me to move to what I believe is the agency model of the future,” he wrote to us.