BP Issues 'Blank Check' For Local Marketing Around Gulf Coast Oil Spill

BP stands to spend a lot of money both cleaning up the massive oil spill in the Gulf Coast, as well as marketing for their brand and to help local and regional businesses affected by the spill.

On the marketing front, already BP has spent or plans to spend tens of millions of dollars. Rick Outzen says in The Daily Beast that BP is “secretly buying PR,” in part because the company’s name doesn’t appear in a TV advertisement

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in