BP CEO Continues the Company's Crisis Response


The latest Gulf tourism ad, sponsored by BP.

In a kind of follow up to our “Lemons to Lemonade” year-end post, BP’s CEO Robert Dudley spoke on Friday, reaffirming the company’s commitment to the Gulf clean up. The Deepwater Horizon explosion happened in 2010, making this a nearly two-year-long crisis response.

“Every crisis is different, virtually every one. In this case, what we have done is learned and are putting in place new lessons around safety,” Dudley said.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in