Boutique Agency Owner: How I Got Acquired
New York agency KCSA acquired Boston-based TanenPR last month. What lead to the deal? “Through an agent, I connected with several firms in New York. After initial discussions, I narrowed down the choices to two companies,” said TanenPR founder Julia Tanen in a MetroWest guest byline.
One of her sticking points: being able to keep her staff. Tanen gives advice to others in her shoes.
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