Bored on Your Lunchbreak? Chipotle Prints Literary Works on Bags and Cups to 'Cultivate Thought'
Remember, as a kid, sitting at the kitchen table and reading the back of the cereal box over and over again? We don’t know about you, but once we had figured out the puzzles and read the stories, if there was still milk in the bowl, we’d move on to reading the ingredients — we needed to keep our eyes and brains busy while mindlessly munching on Cheerios.
Now, Chipotle is betting that we haven’t outgrown the impulse to scan for something to read while eating alone; next time you find yourself eating a burrito bowl solo, there will be no need to reach into your pocket for your phone or dig through your bag for your Kindle — works by literary giants will now appear conveniently on the bags and cups containing your culinary delights.
The idea originally belonged to author Jonathan Safran Foer, who, while eating alone at a Chipotle...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in