Boomers and Millennials Have Similar Tech Practices
While the boomer generation may not be the first group to run out and buy the latest technology, they’re nearly as likely as younger generations to own computers, access the Web on a daily basis, and own gadgets like mobile phones.
So says this Ad Age article, which presents evidence debunking the myth that boomers aren’t interested in technology. It says a Forrester Research annual benchmark study shows that over a three-month period, 46- to 64-year-olds spend an average of $650 on online shopping versus $581 for Gen X and $429 for Gen Y.
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