This morning we learned from the 2011 Edelman Trust Barometer that creating and maintaining trust is a big issue for organizations around the world, and particularly here in the U.S. where trust has slumped.
For this afternoon’s podcast, we spoke with Roger Bolton about the issue. Bolton is a co-chair of the Arthur Page Society’s Authentic Enterprise Task Force, which helps global companies with their brands and reputations. In addition, he sits on APCO Worldwide’s International Advisory Council, and was just named to Trust Across America’s list of top 100 thought leaders.
“It really does matter not only what value you create, but how you create it,” he says, adding that “aligning business interests with public interests” is key.
We also discuss building trust on a global scale and Wendell Potter’s recent book Deadly Spin. Bolton, who was also previously SVP of communications at Aetna, expresses surprise over the book.
Click below to listen in.