Fashion Retailers Turn To TV for Branding Tie-Ins

The NBC network and Bloomingdale’s have entered into a two-month Fall partnership that will provide branding opportunities for both organizations: Bloomie’s catalogs will feature actors from some of NBC’s new shows (The Playboy Club and Prime Suspect are a couple of them), and Bloomingdale’s will be featured during the network’s Primetime Preview Show. Bloomie’s will also have in-store promotions and store windows as part of the tie-in.

“The combination of NBC’s new fall slate of programming with Bloomingdale’s powerful brand and multiple touch points creates a very engaging consumer experience,” Tim Farish, NBC Entertainment’s SVP of marketing said