BlogHer Study Finds More People Are Early Adopters

BlogHer’s 2011 Social Media Matters Study (co-sponsored by Ketchum) found that new digital platforms, such as online and mobile technology, are making more people into early adopters. For example, after only two years, sites like LivingSocial and Groupon are being used by 51 percent of women, 22 percent of women are using mobile gaming, and after a couple of years, 16 percent of adults online are using Foursquare and Gowalla, a milestone that took Twitter twice as long to reach.

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