Blippy Incident Shows Why Tech Startups Need An Organized PR Program

It’s no secret that many in the tech world disdain PR. foursquare founder Dennis Crowley once told PRNewser that PR “pretty much takes care of itself.” The issue, however, is that many of these tech start-ups equate PR to publicity or “getting press.”

“Hey, I’ve called TechCrunch and gotten my story Tweeted a few hundred times, my job is done,” is the sentiment displayed by some of these tech companies.

But what happens when something goes wrong?


For example, Blippy, a social network that broadcasts user’s credit card purchases online is facing scrutiny today after VentureBeat found

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