Bin Laden Considered Renaming al-Qaida, According to Recovered Documents

Osama the Jihadist. Osama the Terrorist. Osama the Marketer.  Taking a page from the crisis handbook of corporations under extreme stress, Osama bin Laden considered renaming al-Qaida, according to writings retrieved during a raid on the compound in which he was killed last month.  It had become just too…well, you know.  Bad.  And not anti-American enough.

What happened to the AQ is the entire world dropped the second half of the full name of the terrorist org:  al-Qaida al-Jihad. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in