'Hey Big Fish' Influencer App Helps Attendees Navigate SXSWi

Get ready, nerds: the 2013 South by Southwest Interactive Festival is almost upon us. While we loved Razorfish‘s “tweeting bikes” stunt, we’re also big fans of a new project from Waggener Edstrom, Little Bird and Tater Tot Designs.

This web app, called “Hey Big Fish“, is all about helping attendees make sense of all the techie mayhem and the onslaught of mostly irrelevant tweets. With the fish you can identify the biggest influencers at the event and figure out where you need to be–and who you need to know–at any given time.

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