Bic Apologizes for Womens' Day 'Think Like A Man' Post
The post was less empowering than it was enraging.
Many brands decided to celebrate Women’s Day in South Africa by posting empowering messages on social media last Sunday (the international version was Sunday, March 8). Bic jumped on the bandwagon as well, only its post did less to empower than it did to enrage.
The above image was shared by Bic South Africa and immediately ignited a fiery backlash on social media.
A Facebook comment by Densua Mumford eviscerated the image one point at time:
“Look like a girl? Because the infantilisation of women and the sexualisation of children is exactly the kind of blurred line we need! Act like a lady? Because narrow, straitjacket social scripts about ‘proper’ ladylike behaviour is precisely what emancipation was all about.
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