Bertolli Jumps on Barilla’s PR Fail

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By Patrick Coffee Comments

That was quick. We knew someone would make the most of the biggest brand crisis of the week, and Barilla competitor Bertolli‘s German Facebook page just posted this image:

Cute.

The caption translates to “love and pasta for all”, but we’re not sure why they’ve only posted it in German so far. A quick look at the Bertoli America Facebook timeline shows that English speakers have bombarded the page encouraging them to become the alternative to Barilla. But will anyone else take the opportunity? We’re looking at you, Ronzoni.

UPDATE: Right on time.