Ben & Jerry's Shows Us How to Do CSR on YouTube
The brand is nothing if not consistent with its messaging
Ben & Jerry’s made headlines everywhere this week (literally) with a new product launch, leaving other food companies to wonder how they could get 40,000 “likes” for a Huffington Post story explaining what “Speculoos Cookie Core” means via Pinterest-ready images.
The company got less attention for this video, which provides us with a succinct summary of its ongoing CSR efforts:
While this one didn’t spawn headlines, it’s a good illustration of a brand that has gone all-in on social responsibility.
Further evidence of that fact: YouGov notes that positive impressions of the company have decreased slightly over the past few months.
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