Belize's Perfect PR Response to Unflattering Mention in 'Breaking Bad'
On last Sunday’s episode of the AMC hit drama “Breaking Bad“, Brian Cranston’s character — a drug kingpin — threatened to “send [someone] to Belize,” an alternate euphemism to “sleeping with the fishes.”
The scene was widely discussed on social media, with many speculating whether the show had inadvertently dealt a blow to the country’s tourism.
“Some people may have perceived that to be somewhat of a crisis,” Alyssa Carnegie, the director of marketing and industry relations for the Belize Tourism Board, said in an interview with the New York Times, “but we really thought of it as an opportunity.”
Following Sunday’s episode, the Belize Tourism Board demonstrated its sense of humor (and impeccable timing) by tweeting humorous
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