Behind the Michael Sam 'First Openly Gay Football Player' Story
It was the perfect time to break the perfect sports story: one week after the biggest, most boring Super Bowl ever, a young man set to become an NFL pro told the media that he happens to be gay.
Of course it wasn’t just a spontaneous announcement from Michael Sam; it was a PR masterpiece of sorts orchestrated my one Howard Bragman, his agency Fifteen Minutes Public Relations, and many others.
Congratulations to Michael Sam Fifteen Minutes Public Relations client on his history-making announcement.
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