'Beach Body Ready' Campaign: PRFail or Branding Win?
UK brand raises the unanswerable question once again.
Once again we face the eternal dilemma: is all publicity really good publicity?
The UK’s Protein World — which is a company selling dietary supplements that are about as close to “healthy” as your standard bag of chips — is the latest party to test that rumor.
As reported on our sister site AdFreak (and many others) today, the company won lots of negative attention for its in-your-face campaign under the tagline “Are You Beach Body Ready?” The Guardian noted that a “mass demonstration” has been planned for the weekend.
Many responded to the campaign with humor:
Absolutely brilliant! #beachbodyready
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