BBC Kid Reporter Interviews Max "Ate My Hamster" Clifford

Max Clifford, the legendary British publicist spoke on camera to one of the kids from the Islamia Girls’ Secondary School as part of the BBC’s School Report program.

He’s known for endless episodes of flackery in his 47 year career, including inventing the classic British tabloid story, “Freddie Starr Ate My Hampster” for client in need of attention, and a sandwich.

Though Clifford has amassed fame and wealth representing celebrities, he advises the kid to avoid unhealthy obsession with them, and says the only bold face name he cared about as a kid was footballer Johnny Haynes.

Clifford ranked fourth on the new PRWeek

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