Well this was amusing: the BBC announced the air date for Sherlock season three premiere “The Empty Hearse” by driving an empty hearse around London.
— BBC One (@BBCOne) November 29, 2013
The car, bearing the #SherlockLives tag and the date 01/01/14, drove around town to gawk at some “shooting locations” while tracked by the channel’s Twitter account. It was enough to make the show’s fans blow up like they’d just run into Doctor Who on the street or something.
Maybe it was a favor to all the fans who don’t have suave accents.
@BBCOne We’re thankful for you.
— BBC America (@BBCAMERICA) November 28, 2013
Scripted dramas bring people together like nothing else, don’t they?