Bavaria Successfully Draws Red Card from FIFA with Skimpy Stunt

Dutch beer company Bavaria pulled off a little stunt this week at the World Cup, once again proving that draw-the-foul PR works like a charm. It appears Bavaria flew two lovely marketers to South Africa who in turn, rounded up a few dozen locals to don unsanctioned skimpy orange dresses while the whole world was watching.

The women were escorted out of the stadium and the two instigators thrown in jail. “Ambush marketing” is a crime in South Africa.