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McCann-Erickson South-west rolls out a $25-30 million media campaign on behalf of Texas Instruments this week.
The Dallas shop has produced two 30-second television spots and four print ads that will also launch in Europe a week later.
“Wheat” and “Ocean” feature high-tech images coupled with futuristic animation set against the backdrop of a wheat field and the sea. Common to both spots is the voiceover tagline: “The digital fountain of youth.”
McCann-Erickson Southwest account director Jack Robberson said the advertising is targeted at electronic products manufacturers that use digital signal processors (DSPs).
“DSPs are one of the cornerstone products for TI,” said Robberson.
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