Baja Targets Tourists With Latest Campaign
Baja California has teamed with Allison & Partners to improve its image among prospective U.S. tourists. The firm signed a $300,000 contract with Baja officials this week. Another $100,000 has been set aside to sponsor trips for journalists to the state, and $100,000 is budgeted for social media outreach.
Allison & Partners will work with the San Diego-based company Crossborder Group for the effort. The campaign will highlight attractions such as area wineries and target those with interests in sports and cruises as well as universities and chamers of commerce.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in