To promote the new sixth season of the program Bad Girls Club, the folks at Oxygen have partnered with singer Kimberly Cole on a co-branded album titled Bad Girls Club that debuts today on iTunes.
The songs will be featured on the show (one song, the holiday favorite “Smack You,” was on the show’s previous season) and will be included as part of New Year’s Eve celebrations taking place in L.A., New York, and on the show’s Facebook page.
The parties will also mark the launch of the Bad Girls Club accessories and New Year’s Eve survival kit.
AND, the advertising campaign headline is also a Twitter hashtag – #UpToNoGood – which will appear in print, online, and on-air, replacing the show’s previous hashtag.
So what is the Bad Girls Club? As if the name didn’t speak for itself, we’ve got the trailer for the new season below.