BabyBjörn Wins the Product Placement Game

Have you seen even more BabyBjörns on your screen(s) than usual lately? And did you happen to notice that they’re approximately four times more likely to appear on men than on women? In case you were wondering, this is not an accident—it’s successful PR.  The product has been around since 1973, but its pop culture ubiquity is more recent–and its power has grown so great that when Ellen Degeneres needed a baby carrier for the 2007 Oscars, there was no doubt about which brand she would use.