Burson-Marsteller China has launched D/BM, a digital and social media influencer practice. Zaheer Nooruddin, the firm’s lead digital strategist for Greater China, will lead the new practice.
The practice will provide online engagement and digital strategies, measurement and monitoring services, and identify influencers.
We spoke with Vibrant’s Jonathan Gardner about digital trends across Asia. Gardner has lived and worked in the region, and recently paid a visit (just for fun). Check out some of that info here.