Axe Will Send 22 Teenage Boys Into Space
Ballsy promotions are nothing new for Axe Body Wash/Spray/Incense/Baby Powder, also known as the secret weapon of hormonal teenage boys everywhere.
The company’s latest stunt is certainly its most brazen. In order to promote a new line of products that will blasphemously be known as Axe Apollo, parent company Unilever enlisted former astronaut Buzz Aldrin (who is only the second person to walk on the moon, BTW) and the Space Expedition Corporation to create its new promo project: sending 22 customers into space.
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