‘Autocomplete Truth’ Women’s Rights Campaign Goes Multimedia

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By Patrick Coffee Comment

Things we didn’t know before this morning: today is International Men’s Day. We thought this was a joke, and we have a pretty good idea why marketers weren’t just dying to run with it.

On a more serious note, the UN Women‘s ‘Autocomplete Truth‘ campaign has been more effective than its creators expected, sparking conversations around the world about the women’s rights movement and the barriers it faces in different societies. Today the campaign, created by Memac Ogilvy & Mather Dubai, released its first video as promised:

Our sister site AgencySpy notes that the short essentially summarizes the women’s rights movement over the past 150 years before ending with a single disturbing autocomplete. It’s reminder that, however far we’ve progressed as a society, we still have a ways to go.

So does the ad advance the campaign or simply restate its original premise for a larger and more varied audience?

The larger, unknown question: how can we maximize its impact?