'Autocomplete Truth' Women's Rights Campaign Goes Multimedia

Things we didn’t know before this morning: today is International Men’s Day. We thought this was a joke, and we have a pretty good idea why marketers weren’t just dying to run with it.

On a more serious note, the UN Women‘s ‘Autocomplete Truth‘ campaign has been more effective than its creators expected, sparking conversations around the world about the women’s rights movement and the barriers it faces in different societies. Today the campaign, created by Memac Ogilvy & Mather Dubai, released its first video as promised:

Our sister site AgencySpy notes that the short essentially summarizes the women’s rights movement over the past 150 years before ending with a single disturbing autocomplete.

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