Aussie PR: Easy on The Perkiness
Australia’s The Age wants us to use these slow weeks around the holidays to take it easy with our PR perkiness. In their latest vociferation on the PR industry, two writers look back at some of their favorite correspondences of the last year, first of which is:
Emails that begin with: “Hi, hope you’re well…” and mention “touching base”, “giving you a heads-up”, “running a picture and a blurb” and “let me know what you think”.
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