Aussie Cigarette Makers Replace Logos with Cancer, Emphysema Pics

Last week we told you about a federal judge’s decision to hold US tobacco companies accountable for their misleading advertising, ordering them to pay for PSAs detailing the true dangers that their products pose to public. Now, Australia has taken transparency in tobacco advertising to an entirely new level — as of December 1, all packs of cigarettes will be required to feature plain, uniform labeling, with brand names taking a back seat to explicit warnings and graphic photos of ailments caused by tobacco use.

Rather than familiar, colorful brand logos, smokers will now find themselves faced with images of mouth cancer and lungs plagued by emphysema (among other equally unappealing conditions).

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