Augmented Reality Becoming An Option For Consumer Engagement
Emerging technologies such as augmented reality are on their way to transforming how we conduct business, according to John Havens, SVP, Porter Novelli. He spoke at Business Development Institute’s Mobile Social conference on Wednesday in New York.
Havens said some of these seemingly futuristic capabilities have actually been around for a while and have been more widely used in other countries.
Corporations have been featuring augmented reality, which can be accessed on a laptop, webcam, or mobile phone in many creative ways.
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